In the not so distant past, CES was a curiosity, albeit a bewildering one for marketers. Now they are very much part of the conversation and “upbeat” and confident about their role at the essential show, says Wenda Harris Millard, President & COO of MediaLink, in this interview with Beet.TV She also gives her impressions of trends and takeaways from the show.
Interviewing Millard for Beet.TV is Ashley J. Swartz.
Last week, New York Times columnist David Carr wrote about the evolution of CES as a media gathering and the role of MediaLink. Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Please find all the coverage here.