The NewFronts are Essential but Schedule is a Challenge

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology.

Kassan says while the NewFronts has “come of age” and has taken its place in importance with the TV upfronts, the two-week duration with nearly three-dozen events, presents a “challenge” to media buyers.


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