MediaLink’s recent sale to Cannes Lions parent company Ascential is quickly paying off for the media consultancy. MediaLink plans to open its first U.K. office in London next month under the leadership of Vice Chair Wenda Harris Millard.
Millard, who will retain her current title, will relocate from New York to London to oversee MediaLink’s budding European operation. The new office will open mid-May and Caitlin Kelly, MediaLink’s corporate communications VP, will join Millard in London as her chief of staff.
“We have so many different opportunities to help major brands, publishers, including heritage brands and emerging content companies, and ad tech, martech and sheer technology companies,” said Millard. “Now we just need to identify them [in London].”
The well-connected consultancy has its hands in everything from parties at Cannes and CES to executive placements (such as the incoming 4A’s CEO Marla Kaplowitz) to major media reviews and agency- client therapy sessions. The media macher also has plans to open an outpost in Frankfurt, Germany next month. The Germany presence will be led by MediaLink Senior-VP Bernhard Glock.