MediaLink is opening a new office in London, its first footprint outside of the U.S. following its acquisition by Cannes Lions parent Ascential for $207 million in February. MediaLink has nearly 20 clients headquartered in London and Europe, but more than half of its total client network has a presence in Europe.
“MediaLink occupies a unique position in the marketplace, delivering innovation strategies to help established companies grow and emerging businesses succeed in a digital world,” said Millard. “We sit at the center of media, entertainment, technology and marketing, and I’m thrilled to bring our perspective and expertise to Europe.”
According to Kassan, MediaLink is planning additional expansions and will focus next on Asia.