MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business’s chief marketing officer.
In her new role, Anderson will be externally focused on Fortune 500 marketers, helping them to deliver brand performance by focusing on transformation efforts that change behavior.
Based in Chicago, Anderson will report director to chairman and chief executive Michael Kassan and be a member of his executive team.
MediaLink, an advisory business that runs agency pitches and does headhunting, is expecting to make local hires in London office imminently and also has plans to launch in Asia.
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