Dana Anderson, CMO of packaged goods giant Mondelez International, is leaving the company to hold the same title at strategic advisory and business development firm MediaLink.
“I’m ready to scream it from the rooftops because Dana is such a big personality,” MediaLink CEO Michael Kassan said today, describing Anderson as “someone I have secretly gone after for a long time.”
“MediaLink has always been about the conversation at the crossroads of media and technology in marketing,” Anderson told Adweek in explaining her move. “My experience on both the client and agency sides brings special insights for marketers translating from one side to another.”
The firm, which has managed a number of high-profile reviews in recent years in addition to organizing industry events, believes that Anderson will provide a sympathetic ear to top marketers. “I know the pressure you’re under,” she said in reference to modern-day CMOs. “I know how fast this needs to be done and what kinds of partners you’re looking for.”