Media and ad consulting firm MediaLink has hired Dana Anderson, a well-regarded marketing executive, as its chief marketing officer.
Ms. Anderson, 62-years-old, is stepping down from Mondelez International, where she has been chief marketing officer since 2014.
Ms. Anderson joins MediaLink as the company begins to expand globally by opening an outpost in London. Its expansion plans are a result of its recent decision to be acquired by Ascential PLC, the parent company of the Cannes Lions International Festival.
Founded in 2003, closely held MediaLink employs more than 120 people in the U.S. and had revenue of about $54 million last year, MediaLink said. Its clients have included a wide range of companies such as Time Inc., Condé Nast, Unilever , AT&T and 21st Century Fox.