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How Linda Yaccarino became the media’s evangelist on fixing digital advertising

Like a good politician, Yaccarino also has a history of collaborating with other broadcasters. NBCU regularly includes rivals at its annual spring “innovation” day; a recent one showcased Pepsi’s integration into Fox’s “Empire.” “This is an NBC day, and she’s focused on a Fox success story,” said Michael Kassan, founder and CEO of media adviser MediaLink. “I’m sure she would want NBC to have the advertising, but she realizes this is an industry issue. She’s taken a collaborative approach to a competitive industry.”


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