It was already consulting for media companies across the industry. Now MediaLink’s acquisition by Ascential, the company which runs the Cannes Lions Festival of Creativity is set to give the firm a stronger role easing the concerns of worried brand execs.
Early in February, London-based Ascential, a B2B media company, announced it would acquire MediaLink, which has more than 120 people in multiple US offices, with each company remaining independent.
And Kassan sees the synergy. He tells Beet.TV: “They operate many festivals – Money2020 … – through WGSN, an enormous amount of information services, trend analysis and what-not. The opportunity for MediaLink … is interesting for further enhancement.”