MediaLink today announced the appointment of Dana Anderson, formerly Senior Vice President and Chief Marketing Officer at Mondelēz International, to the position of Chief Marketing Officer.
In her new role, Anderson will be externally focused on Fortune 500 marketers, helping them deliver brand performance by focusing on transformation efforts that change behavior and connect to new ways of working, strengthening brands, supporting growth and partnership initiatives, sharpening strategies and enhancing execution.
Based in MediaLink’s Chicago office, Anderson will report to Chairman and CEO Michael Kassan and be a member of his executive team. Dee Salomon will formally take on the role she has been developing since July 2016 of SVP, Curator in Residence, working corporately and with clients to shape content at major events and thought leadership strategy as well as partner with Ascential companies, such as WGSN, to leverage trend insights into the MediaLink universe.
“MediaLink has carved out unique expertise at the intersection of marketing, entertainment, tech and media, which no other advisory firm has mastered,” said Anderson. “This incredible opportunity at MediaLink allows me to combine my work values with my professional expertise to help others see the developing marketplace with a different perspective – one that understands and brings simplicity to the radically complex world that marketers must navigate today.”