What’s your big ambition for the year ahead?
Establishing the MediaLink brand in London and the rest of Europe. My goal is to make brands, media companies, emerging companies and the investor community aware of what MediaLink is all about to help them understand that we are experts in navigating digital disruption. Our professionals have deep operating expertise in areas ranging from organisational design and agency optimisation to content creation, business acceleration and data analytics. We can help with their digital transformation and growth strategies – and we can help execute them, too.
Your mission: make advertising a desirable career for young people. What do you do?
Partnering companies at the intersection of media, marketing, tech and entertainment to prepare for the future is MediaLink’s mission. Retaining and developing new and seasoned talent is critical to this. Last year, I launched a board practice in our talent specialty focused on diversity – not just in gender and race, but in skill set. I’ve advocated for more marketers on boards – particularly women. Young people must envision the potential for their future now. Setting an example that advertising has a rightful place in any organisation will help attract the best and brightest.
Which industry leader has most impressed you with their ability to transform a business?
I admire a number of executives but Beth Comstock, former vice-chairman of GE, is a force. She defined innovation in marketing during her years as chief marketing officer as well as in her most recent role.
What’s your most annoying professional trait?
I overestimate how many hours are in a day. It’s so easy to assume that you can do it all, and that everyone around you can as well. Surrounding myself with great, capable teams and letting them be as good as they can be has been the best antidote.
And what’s your most embarrassing personal habit?
I refuse to drink nearly all coffee I’m offered unless it’s from Dunkin’ Donuts.
You’ve invented yourself an AI assistant. What’s the first thing you’d ask it to do?
Feed me constant tips on improving my tennis game.
Which app would you redownload first after a digital detox?
Definitely Gett. It’s a lifesaver for getting around London.
What’s your side-hustle?
Promoting great chefs and new restaurants. I’m a serious foodie and I’m thrilled that London has such a great dining scene.
What’s your fantasy Campaign headline?
At year mark in London, MediaLink drives unprecedented growth for UK marketing industry.
What’s the soundtrack to your life?
The work of Darius Rucker. His evolution in music has been thoughtful and substantive. He has achieved a real level of success and is still going strong – still learning and evolving, still loving what he does. He’s very clear about his values and still has good productive years ahead of him. Definitely my soundtrack.