MediaLink today announced the appointment of Dana Anderson, formerly Senior Vice President and Chief Marketing Officer at Mondelēz International, to the position of Chief Marketing Officer.
In her new role, Anderson will be externally focused on Fortune 500 marketers, helping them deliver brand performance by focusing on transformation efforts that change behavior and connect to new ways of working, strengthening brands, supporting growth and partnership initiatives, sharpening strategies and enhancing execution.
This news comes on the heels of the company’s recent acquisition by Ascential plc and announcement of a London office spearheaded by Vice Chairman Wenda Harris Millard.
“Dana brings a rare mix of business intelligence developed as a global marketer combined with go-to-market ingenuity developed as an agency CEO,” said Michael Kassan, Chairman and CEO, MediaLink. “One of the more commanding and engaging voices in the marketing space right now, she has guided multiple organizations successfully through periods of disruption and transformation, and now MediaLink clients will have a tremendous new resource to help them navigate a global marketplace that is in a state of perpetual churn.”