Mondelēz’s top marketer leaves as it looks to ‘evolve’ CMO role

Mondelēz’s chief marketing officer Dana Anderson has left her role, leading the confectionery giant to reassess whether it needs a CMO and what the future of the job could look like.

Mondelēz says Anderson is leaving to “explore a new professional opportunity”. AdAge has since reported she will be joining consultancy firm MediaLink as its chief marketing officer.

Since joining Mondelēz International in 2009, Anderson has overseen the roll-out of a new media model, which looks to make 10% of its global media investments break even or turn a profit by 2020. At Cannes Lions last year, Anderson also revealed Mondelez would be rolling out its ‘fly fearless’ model, which seeks to change the way it works with ad agencies.

 

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