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Why the 4A’s Chose MEC North America CEO Marla Kaplowitz as Its Next Leader

On Friday the 4A’s announced Marla Kaplowitz, CEO of MEC North America, would replace Nancy Hill as the new president and CEO of the organization. Kaplowitz will officially take over for Hill in early or mid-May, although an exact date has not yet been disclosed.

The first thing Koenigsberg and his team did was enlist MediaLink to help conduct a “research study among a cross section of our membership,” he said. “It gave our members an opportunity to voice how they saw the future, what a future leader might look like, what they were looking for in terms of guidance and what the 4A’s should stand for.”

The committee wanted someone who checked a few different boxes. The next CEO needed to be highly respected in the industry, a great leader and someone who could inspire and lead internally and outwardly to the industry as a whole. Koenigsberg and his team also wanted someone who could “deal with a very diverse membership,” including small shops, holding company agencies and big media agencies. Finally, the new CEO’s vision had to align with that of the organization and all of its members.

“Marla personified all of those in her ability to show us that she had what it took to navigate all of those different swim lanes, [which] led us to a unanimous decision that we are very lucky to have her,” Koenigsberg added.


To read the full article on AdWeek, click here.