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JULIA DEFEO

JULIA DEFEO

Senior vice president


Julia is a media agency veteran, who brings over ten years of deep industry and agency expertise managing and stewarding brand relationships. In her role as Senior Vice President at MediaLink, Julia works as a business partner and advocate for her clients. Her expertise in business development, client management and media strategy enable her to steward conversations beyond media, identify positioning and brand growth opportunities, optimize selling strategies, and deliver meaningful cross-category insights for clients. In her engagements, Julia acts as a business accelerator and an extension of a client’s marketing team, identifying growth opportunity and delivering business impact.

Julia comes to MediaLink from Starcom Worldwide, where she spent eight years leading client and cross-functional teams for clients such as MarsWrigley, Microsoft, and Samsung. In addition to her strategic account leadership roles, Julia was handpicked to lead Business Development for Starcom North America. In her role, Julia worked with internal and external constituents to grow existing and new business partnerships with clients. During her tenure at Starcom, Julia became an expert at quickly assessing and understanding diverse consumer marketplaces, identifying target audiences, and quantifying business opportunity. Moreover, she delivered internal and external award-winning work that spanned media to instore marketing and promotions. This included go-to-market strategies for new products, launch plans, portfolio branding strategies and marketing ideas that translated into product development.

Julia started her career at WPP, working on clients such as Colgate Palmolive, Bayer Healthcare, Disaronno, and TomTom GPS, amongst others. Julia graduated from Colgate University. She lives in Connecticut with her husband and two young children.