Lesley Klein brings over a decade of experience defining and implementing strategies that drive business growth for the world’s leading advertisers and media companies. Her experience spans organizational design, digital marketing and media strategy, advertising and product management.
Klein joined MediaLink in 2011 and leads the company’s Brand Practice, overseeing strategic advisory work for Fortune 100 global marketers, primarily focused on driving adoption of innovative, digitally-rooted marketing and media approaches amongst legacy teams and processes. Klein also works with both established and emerging media companies to develop go-to-market approaches and strategic partnerships that accelerate revenue growth. As a business leader and client partner, Klein translates contemporary vision into tangible action plans and operational success.
Before MediaLink, Klein served as Account Director at Deutsch, where she led digital strategy and integrated marketing initiatives for brands in the financial services, pharmaceutical and telecommunications sectors. Clients included PNC Bank, USAA, Verizon, Ortho McNeil Pharmaceuticals and others.
Prior to Deutsch, Klein was Associate Product Manager at The New York Times/NYTimes.com for the “Style” sections and “T Magazine”. There she spearheaded the re-launch of “T Magazine” online and steered cross-platform product development initiatives to grow audience, enhance user engagement and drive advertising revenue.
Read more about Lesley Klein on LinkedIn.