Michael Kassan

Michael E. Kassan

Chairman & CEO


Michael E. Kassan is an internationally recognized business strategist operating at the intersection of the media, advertising, entertainment, technology and financial industries. He is the founder of MediaLink, a leading advisory and business development firm with principal offices in New York, Los Angeles, Chicago, San Francisco, London and Frankfurt. The team of 130+ provide critical counsel in the areas of strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning and competitive analysis to many of the Fortune 100’s biggest global brands.

Previously, Kassan was the President/COO and Vice-Chairman of Initiative Media Worldwide, where he helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and COO of International Video Entertainment (Artisan Entertainment). In 1997, he was named one of the top media executives in America by Advertising Age Magazine.

Kassan is often called upon as a speaker, moderator and commentator to share his insights on the media and advertising industries and the places in which tangible opportunities exist for marketers. He is a regular keynote speaker at the world’s major media conferences, including Consumer Electronics Show, Cannes Lions International Festival of Creativity, Mobile World Congress, Advertising Week, Media360, among others.

Kassan has served on the Board of the Hollywood Radio and Television Society, The Paley Center for Media, Ad Council, She Runs It (formerly AWNY), American Advertising Federation, National Board of The Whitney Museum of American Art, iDiverse, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission – City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry. In addition, he is a strong supporter of community and not-for-profit programs, and currently serves as Chair of the UJA-New York Marketing Communications Committee.

Read more about Michael Kassan on LinkedIn.