Senior Vice President
Shane Maidy brings to MediaLInk over 15 years of sales, marketing and business development experience in the digital media, entertainment, mobile, technology and consumer products arenas. Maidy currently assists clients developing and executing their go-to-market, monetization and content strategies, as well as sales and business operations.
He was most recently director of business development at Viacom Media Networks. Maidy was responsible for bringing in over $54M in new business. Prior to joining Viacom, Maidy was the SVP of marketing, licensing and products at New Motion Inc. (now Atrinsic,) a mobile provider of digital entertainment products and services on a direct-to-consumer basis. He led the company’s efforts across content acquisition, product development and corporate marketing communications. Maidy was the vice president of national sales for Universal Music and Video Distribution, a division of Universal Music Group, where he managed over $1.2 billion in sales. He has also held executive positions with Brand Sense Marketing, Insight Marketing, Precision Entertainment Inc., J. Walter Thompson and Marvel Entertainment Group.
Maidy earned his M.B.A. from Pepperdine University’s Graziadio School of Business Management and a B.A. in International Relations from the University of Southern California.
Read more about Shane Maidy on LinkedIn.