Analyze This: How Brian Wieser Got To Be the Most-Quoted Man in Advertising

While he may go unnoticed at industry events, his analyses are anything but unheeded. When Pivotal Research analyst Wieser speaks, everyone from small investors to holding company titans like WPP’s Martin Sorrell listen. His recommendations and reports can lift or sink an advertising or media company stock.

To make sure he’s well-informed, Wieser—in addition to doing his own research—reaches out to colleagues and peers to discuss topics of interest. Matt Spiegel, managing director and head of the data and technology solutions practice at MediaLink, says he meets up with Wieser at industry events several times a year to exchange stories. Spiegel even sometimes gets emails from Wieser with questions about analyses he’s working on.

 

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