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Cannes Hacks: Pro Tips From Festival Survivors

Top Morning Workout Spot

Ryan Linder, U.S. chief marketing officer, MDC Partners: If you’re looking for a good sweat session, head to the JW Marriott. But you need a pass to get in.

Hofstetter: If you can get up that early (or if you’re up from the night before)—and if you can snag a spot—the MediaLink and Bose daily fitness on the beach.

Polansky: Walk on the beach.


What to Always Carry Throughout the Day

Michael Kassan, CEO, Media-Link: A phone charger. And a second phone charger.


Other Important Tips for First-Timers

Kassan: Use rosé as a prop. Don’t actually drink it.

Linder: Mornings are the best time in Cannes. You’d be surprised how much can be accomplished before most attendees have even rolled out of bed. Or as Matt Jarvis, CEO of 72andSunny, told me in advance of my first trip to Cannes: “Breakfast is for ballers!”

Harwood: The tourist-trap restaurant to avoid
is Bacon.


To read the full article on Ad Age, click here.