CBS Corporation President and CEO Leslie Moonves to Keynote Brand Matters Panel at 2015 International CES®

MediaLink’s Michael Kassan to interview Moonves on how technology is transforming the entertainment and advertising industry

The Consumer Electronics Association (CEA) ® today announced that CBS Corporation President and CEO Leslie Moonves will serve as Brand Matters keynoter at the 2015 International CES®. The session will include an exclusive interview with Moonves moderated by Michael Kassan, chairman and CEO of MediaLink. A panel discussion will follow with top media and marketing leaders. Owned and produced by CEA, the 2015 CES, the world’s gathering place for all who thrive on the business of consumer technologies, will run January 6-9, 2015, in Las Vegas, Nevada.

The Brand Matters keynote is slated for 3 PM Wednesday, January 7 at the Westgate Theater. The keynote will highlight how the evolution of hardware and software enables more dynamic content creation and distribution. Moonves will explore the impact that technological innovation has on today’s business paradigms and share their insights on the intersection of media, content, marketing and technology.

“We’re excited to welcome visionary leader Leslie Moonves to the CES stage to share his insights on how technological advancements are transforming the advertising industry and changing the way businesses and media outlets interact with consumers and deliver products and services,” said Gary Shapiro, president and CEO, CEA. “From increased interaction to the ability to deliver ever more precise targeting across platforms, the Brand Matters session will explore how companies are embracing new ways to engage audiences.”

Leslie Moonves is president and chief executive officer of CBS Corporation, one of the world’s leading media enterprises. In this role, he oversees all operations of the company, including the CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Consumer Products, CBS Home Entertainment, CBS Films, CBS Interactive, Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia.

Under Moonves, CBS has been a leader in growing revenues by aligning its content with new technologies and distribution platforms worldwide.  This includes a variety of lucrative deals with online powers Netflix and Amazon, and new models to distribute CBS programming directly to the consumer with recent launches of the online CBS News Network (CBSN) and the CBS All Access subscription app.

Michael Kassan is chairman and CEO of MediaLink, the leading strategic advisory firm serving companies at the convergence of media, marketing, technology and entertainment. Bringing these groups together while balancing strategic insight with pragmatic execution, MediaLink guides its clients through an increasingly fragmented media landscape. As chairman and CEO, Kassan has led the firm’s expansion from strategic advisory into multiple business lines including executive search, financial due diligence, agency benchmarking/reviews, and trade marketing. Since 2009, MediaLink has partnered with CEA to program and produce Brand Matters.

Additional details about the panelists for the Brand Matters Keynote will be announced in the coming weeks. More information is available regarding CES keynotes at: CESweb.org/Conference/Keynotes.

The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. For more information on the 2015 CES, visit CESweb.org.

Original Article.