CES continued to showcase innovation at this year’s conference with a new section of the show floor focusing on Smart Cities, bringing together an ecosystem of the corporate and government leaders from around the world.
“The development and success of the ideas we saw on the Smart Cities floor are contingent on many of the same things that are driving innovation for businesses and brands: connectivity, machine learning, data, and government regulation. Technology has the potential to improve the lives of individuals, not just as consumers, but as citizens. Brands, in turn, have new ways to think about how they communicate, and do business with, consumers in the context of the Smart City.”
– Michael Kassan, Chairman and CEO of MediaLink