CMO Today: Olympics Security Concerns; Publicis’ Awards Abstention; iPhone 10th Birthday

As Elton John didn’t sing, Tuesday night’s alright, alright, alright at Cannes. MediaLink threw its famous VIP bash at the luxury Hôtel du Cap-Eden-Roc, featuring The Weeknd and lots of awkward dad dancing. Yacht alley was in full swing, as young ad tech entrepreneurs who have made their millions welcomed thirsty delegates on board with endless bottles of rosé. And Spotify held the first of two bashes on the beach, with French rockers Phoenix entertaining the lucky delegates who turned up early enough to get in. (Not that I have FOMO, or anything.)

NBC’s Olympic Dilemma

Advertisers love their annual pilgrimage to Cannes for its glitz and glamor, but apparently are less keen on being roughly 50 miles from the demilitarized zone. Olympics broadcaster NBC usually treats its advertisers to corporate hospitality at the Games, but the Winter Games that take place in Pyeongchang, South Korea next year could be different. NBCUniversal’s head of ad sales, Linda Yaccarino, told The Wall Street Journal in Cannes that the company might instead host events in Jackson Hole, Wyo. or another location because clients are worried about security. NBCU will still have about 1,000 people on the ground in South Korea, including production staff. It’s another blow for the International Olympic Committee, which last week lost longtime sponsor McDonald’s. The fast-food chain said it was ending its partnership with the Olympics after more than half a century to “focus on different priorities.”

 

To read the full article on The Wall Street Journal, click here.