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How Taco Bell Took a Cue From Movie Market to Sell Nacho Fries

Taco Bell’s marketing team released a fake movie trailer starring Josh Duhamel in anticipation for its release of nacho fries.

The brand’s adoption of promotional strategies more common to other industries, like film and fashion, was a key topic of discussion between MediaLink Chairman and CEO Michael Kassan and Taco Bell Chief Brand Officer Marisa Thalberg at the Variety Massive Summit in Los Angeles on Wednesday.

“I get a lot of my inspiration for where to take this brand outside of the category,” Thalberg said during the panel, which was presented by Deloitte.

To read the full article on Variety, click here.