Marketers like Chipotle are turning to consulting firms to help transform their businesses — and ad agencies are nervous

  • Consulting firms like Deloitte and Accenture are increasingly being seen as coming for ad agencies’ business.
  • Their pitch to marketers such as Chipotle: we can help you with complex challenges, and can build digital products that can transform your business.
  • Still, consultants will have to prove they can weave creativity with technical know how.

During an interview at the Cannes ad festival in June, Michael Kassan, CEO of the ad advisory firm Medialink, even predicted that a giant consulting firm would end up buying one of the big four ad agency holding companies like WPP or Publicis.

 

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