If you are someone for whom Cannes Lions Festival has devolved into a giant, rosé-infused party, you need to look deeper.
Cannes is a crucible that reflects the realities of our industry. Curated properly, it is a master class in data-driven creativity and storytelling across new technology, screens and devices. It’s required learning for anyone hoping to connect a brand to an audience in the 21st Century.
To be clear, I write this not as a newfound sibling of Cannes Lions under our mutual parent, Ascential plc, but as someone that has been attending and enjoying the fruits of the Festival for the last twenty years. Even amidst our newfound relationship, I am, and will continue to be, a card-carrying (delegate-pass-wearing…) participant…and given the strict ethical walls between our companies, a happy sponsor and customer.